TUBBZ and Hamleys celebrate their successful partnership with an exclusive royal-inspired collectable at the world-famous toy retailer
A royal icon gets the TUBBZ treatment! The exclusive King’s Guard TUBBZ Collector’s Edition has arrived at Hamleys, bringing a playful twist to one of London’s most recognisable sights. Following the success of the dedicated TUBBZ Zone in the basement of Hamleys’ flagship Regent Street store, this special edition celebrates the growing partnership between two much-loved names in British retail and pop culture collectables.
The King’s Guard is a natural fit for the collaboration. Hamleys already stocks the Mini King’s Guard TUBBZ and features an impressive 5ft replica of the character in-store, giving visitors the perfect opportunity to snap a photo. Now, collectors can take home a special version of the character, exclusively available at Hamleys and featuring bespoke packaging inspired by the retailer’s iconic red branding.
Key Highlights
Meet the King’s Guard like you’ve never seen him before! This exclusive TUBBZ Collector’s Edition transforms one of London’s most recognisable sights into a quirky cosplaying duck, bringing a little British character to your collectables shelf.
- Exclusive to Hamleys: This special King’s Guard TUBBZ Collector’s Edition is available only at Hamleys, making it a distinctive addition for fans and collectors.
- A signature Hamleys look: The character comes in a bespoke red display bathtub featuring the iconic Hamleys logo, replacing the standard black packaging.
- A London-inspired favourite: The new edition joins Hamleys’ existing Mini King’s Guard TUBBZ and impressive 5ft in-store replica, adding another way for visitors to celebrate this recognisable British icon.
- Made for collectors: Combining the unmistakable King’s Guard look with the playful TUBBZ design, this exclusive edition is a fun addition to any pop culture collection.
- Available now: Find the exclusive King’s Guard TUBBZ Collector’s Edition at Hamleys.
Travel: UK - King’s Guards TUBBZ (Mini Edition)
£7.99
This little duck takes standing still very seriously – unless there's a puddle nearby! Dressed in the iconic scarlet tunic and black bearskin cap of the King's Guards, this Mini TUBBZ is ready to waddle into duty, keeping your collection safe… read more
Hamleys: Where Magic and Play Come Together
Founded in 1760 by William Hamley in Holborn, London, Hamleys is celebrated as the world’s oldest toy shop and an iconic destination for generations of toy lovers. With a heritage spanning more than 266 years, the retailer is renowned for magical shopping experiences, lively toy demonstrations and unforgettable moments of play. Today, Hamleys continues to delight families and collectors around the world. The exclusive King’s Guard TUBBZ Collector’s Edition celebrates the retailer’s unmistakable British identity, bringing together a much-loved London icon and the playful world of TUBBZ.
Hamleys operates stores across international markets, including the UK, India, the UAE, China and the Philippines. Since Reliance Brands Limited acquired Hamleys’ global operations in 2019, the brand has continued to build on its heritage, bringing its distinctive sense of magic to new generations of toy fans and collectors.
A Royal Collectable With a Hamleys Twist
What makes this edition stand out? It starts with the packaging. Unlike the standard TUBBZ Collector’s Edition, which comes in a black display bathtub, the exclusive King’s Guard features Hamleys’ signature red bathtub complete with the retailer’s logo. These bespoke details give the collectable its own identity and make it a standout addition to the TUBBZ line-up. The King’s Guard is instantly associated with London’s royal landmarks and ceremonial traditions. Reimagined as a cosplaying duck, this character combines a familiar British icon with the humour and creativity that make TUBBZ collectables so distinctive.
For fans of London-inspired souvenirs, pop culture merchandise and character collectables, this exclusive edition offers a playful way to celebrate one of the capital’s most recognisable sights. Its bespoke Hamleys packaging makes it particularly distinctive, whether you are adding it to an established TUBBZ collection or picking up a memorable souvenir from the world-famous toy shop.
The launch also builds on the success of the TUBBZ Zone at Hamleys’ Regent Street flagship store, where fans can explore an expanding range of character collectables. With the existing Mini King’s Guard TUBBZ and the impressive 5ft replica already attracting attention, this exclusive Collector’s Edition gives fans another reason to discover the range.
The exclusive King’s Guard TUBBZ Collector’s Edition is available now, exclusively at Hamleys. Pick up this royal-inspired collectable and bring a little London character to your collection.
